KANSAS CITY — The New Food Insider from Food Business News is a free weekly newsletter that delivers the latest food and beverage product news to your inbox. As speed has become a more critical component of the innovation process, keeping pace with new product launches has never been more challenging. The New Food Insider will help readers stay up to date on the latest food and beverage innovations.

In addition to covering product releases in a timely fashion, the New Food Insider will also look at innovation from a product category and company perspective. The inaugural issue features stories about the Kraft Heinz Co., Kellogg Co., and a review of new products introduced by Conagra Brands, Inc., during the past three months — Spoiler alert: Plant-based plays a prominent role.

Special issues of the New Food Insider will cover products that debut during such annual events as the Winter Fancy Foods Show, Natural Products Expo West, Sweets & Snacks and more. Coverage of these events will keep readers in the know about the latest products from some of the industry’s most innovative entrepreneurs.

To keep receiving the New Food Insider from Food Business News, please subscribe by following this link.

You may also submit a new product release to be included in the New Food Insider by sending it to Rebekah Schouten (rschouten@sosland.com).

For readers who consume most of their news through social media, follow the New Food Insider on Twitter @newfoodaisle and on Instagram @newfoodinsider.