ORANGE, CALIF. — MegaMex Foods, L.L.C. is bringing the flavor of Mexico to American consumers. The company announced it has entered into an agreement with Utz Quality Food, L.L.C. for the distribution of certain Herdez branded snacks to retailers across the United States.
Through its partnership with Utz, the company will introduce Herdez’s expanded snacking portfolio to the U.S. market, including white, yellow and blue corn tortilla chips and several varieties of pork rinds.
MegaMex first partnered with Utz last year, when Utz began distributing Chi-Chi’s tortilla chips and Chi-Chi’s and Herdez salsas and dips in the United States. With Hispanic snacks brands outpacing the growth of the snack category, the company is aiming to introduce both authentic Mexican flavors and mainstream staples to the United States.
“The vision of MegaMex Foods is to bring the spirit of Mexico to every table,” said Ryan Michaelis, president and chief executive officer at MegaMex Foods.
Utz Quality Foods is a privately held company operating 11 manufacturing facilities in Pennsylvania, Alabama, Arizona, Indiana, Louisiana and Massachusetts. The company distributes a range of salty snacks nationally and internationally through grocery, mass-merchant, club stores, convenience stores, drug stores and other channels.