SEATTLE — Larry Bodner has joined Bulletproof 360, Inc. as chief executive officer and a member of the company’s board of directors. Bulletproof 360 produces food and beverage products for active lifestyles, including Bulletproof Coffee and collagen protein bars.

Mr. Bodner has nearly 30 years of executive leadership experience in the consumer packaged goods industry. In his new role, he will be responsible for leading business strategy and day-to-day operations while managing the brand’s expansion into retail and positioning the company for its next phase of growth. He will work alongside founder and executive chairman Dave Asprey.

“Over the past six years, Bulletproof has rapidly grown from a small blog to a multi-million-dollar company that has served more than 200 million cups of Bulletproof Coffee and transformed the way we think about using food to gain control over how we feel,” Mr. Asprey said. “Now, as the brand moves into large retail distribution to make it more accessible for everyone, we are attracting the heaviest of hitters from the retail and consumer packaged goods space, people with the skills and experience to make Bulletproof into even more of a household brand. Simply put, Larry has what it takes for Bulletproof to become a large company that makes it easy for all of us to get food worth eating because it makes us feel good. Our disruptive focus on grass fed, natural products that help sustain our world and fuel human performance is unique and worthy of the world’s top talent.”

Mr. Bodner most recently was chief financial officer for Sovos Brands, a portfolio of food and beverage businesses. He serves on the board of directors of Hostess Brands and has served on the board of Hearthside Foods. Prior to his tenure with Sovos Brands, he was executive vice-president, c.f.o. and treasurer of Big Heart Pet Brands (formerly Del Monte Foods) and previously held senior financial positions at the Walt Disney Co. and Procter & Gamble Co.

“Bulletproof has rapidly established itself as the go-to brand for anyone aiming to better themselves through science, nutrition and wellness,” Mr. Bodner said. “The opportunity to continue growing this incredible company could not come at a better time personally and professionally. My passion to live an excellent and healthy life makes the challenge of growing Bulletproofs omni-channel presence that much more exciting. I look forward to working with Dave to identify new ways to share the Bulletproof lifestyle while accelerating profitability.”