BOUCHERVILLE, QUE. — During its 35th anniversary celebration on Sept. 30, Bridor announced plans to increase production and update North American plants as part of the company’s global development strategy. Over the next five years, the bakery, a subsidiary of Le Duff Group, will invest C$200 million ($149 million) in operations in Vineland, N.J., and Boucherville. The company earmarked C$170 million ($127 million) for the Boucherville plant.

Through these investments, Bridor will expand operations and install additional lines to increase its pastry production capacity by 68%. The bakery will also hire 200 employees, with 100 associates being added to the Boucherville site.

Bridor said the investments demonstrate its loyalty to the North American market, where it expects an annual growth of 25%.

“Bridor has been constantly innovating in a very competitive sector to maintain its sustained growth and leadership and continues to double its turnover every five years,” said Philippe Morin, general manager at Bridor. “With a worldwide presence, we want to continue to share our expertise with the largest number of people possible and keep offering our clients the best there is in terms of baked goods.”

Bridor is a baker of bread and pastries for supermarkets, restaurants and hotel chains. The company distributes to nearly 100 countries around the world and has 10 operations, including sites in Canada, America and France.