MILFORD, CONN. — Subway Restaurants is adding four food service industry veterans to its leadership team. Carrie Walsh has been named chief marketing officer of Subway Restaurants North America; Robin Seward has been named senior vice-president of marketing strategy and planning; Aidan Hay has been named vice-president of North American operations; and Bill McCane has been named vice-president of global development.

Ms. Walsh joins Subway from The Michaels Companies, Inc., where she was senior vice-president of marketing. Previously, Ms. Walsh held various leadership roles at Yum! Brands, Inc. and PepsiCo, Inc. In her new role, she will be responsible for driving the Subway brand’s North America marketing and advertising strategy as well as defining global brand standards and marketing strategies throughout Subway’s international markets.

Ms. Seward most recently was c.m.o. and vice-president of marketing for Schlotzsky’s Austin Eatery at Focus Brands. Before that, she was c.m.o. for Rita’s Italian Ice, and earlier she was vice-president of brand marketing for Arby’s Restaurant Group, Inc. Previously, she was director of brand activation and local marketing for Carrabba’s Italian Grill, a restaurant chain owned by Bloomin’ Brands, Inc. Earlier in her career, Ms. Seward spent 10 years with Burger King Corp. as director of global product marketing and innovation.

At Subway, Ms. Seward will oversee all marketing planning for the United States, including sponsorships, partnerships, menu structure and design, and the marketing calendar.

Mr. Hay joins Subway from The Coffee Bean & Tea Leaf, owned by Jollibee Foods Corp., where he was senior vice-president of operations for nearly three years. Previously, he spent 12 years with Yum! Brands in various leadership roles, including vice-president of global operations for Pizza Hut. During his tenure with Yum!, he also was regional senior director of Pizza Hut operations in Asia Pacific, director of new business development, senior operations manager and franchise operations manager for Pizza Hut. In his new role at Subway, he will oversee the development of strategic company initiatives that drive restaurant and operational performance.

Mr. McCane has held senior leadership positions for Burger King and Tim Hortons. He will spearhead Subway’s development strategies, including the creation of new corporate partnerships.

“We are thrilled to have such dynamic industry leaders join the Subway team, adding to an already impressive roster of talent here in Milford and across the globe,” said Trevor Haynes, chief executive officer of Subway Restaurants. “I look forward to their expertise in helping us build upon our unwavering commitment to provide every guest with a great experience and every franchise owner with the tools for success.”