NEW YORK — Kind Healthy Snacks has acquired Creative Snacks Co., High Point, N.C., a manufacturer of cluster-style snacks and trail mixes. Terms of the acquisition were not announced.
“The Creative Snacks team has demonstrated a clear commitment to quality and a unique ability to craft snacks that are both healthy and delicious,” said Daniel Lubetzky, founder and executive chairman of Kind. “We look forward to partnering with Marius and his team to make their award-winning snacks available to more people.”
The acquisition is Kind Healthy Snacks' first. It signals that the snack maker is poised to expand its share of the healthy snacking market through a broadened portfolio, according to the company.
“We are proud to become part of the Kind family,” said Marius Andersen, founder and chief executive officer of Creative Snacks Co. “Creative Snacks has always been a family-owned business founded on something bigger than just snacks — and we believe that aligns perfectly with Daniel and Kind’s broader purpose of fostering a kinder, more empathetic world.”