DENVER — Love Grown, a maker of cereal, granola and oatmeal, has launched a rebrand of its portfolio that focuses on simple ingredients and better-for-you attributes.

“At Love Grown, we strive to bring better nutrition to everyday foods,” said Lance Palumbo, chief executive officer at Love Grown. “Our new look emphasizes our simple ingredients and better-for-you attributes. The rebrand also showcases a cohesive brand image so customers can quickly find our products wherever they are in the store.”

Mr. Palumbo said Love Grown worked alongside consumer research agency Saturday Insights to ensure a consumer focus was incorporated into the rebrand project.

“We listened closely to understand what our brand was saying,” Mr. Palumbo said.

As part of the rebrand, Love Grown has enlarged images of its cereal to show texture on the front of packaging. The packaging also calls out how many grams of plant protein and fiber are included in a serving of the cereals.

Love Grown’s products are gluten-free, non-G.M.O. and vegan. Products are available nationwide at retailers including Kroger, Sprouts, Safeway, Albertsons, Natural Grocers, Whole Foods Market, Publix, Wegmans and Stop and Shop.