ATLANTA — Cheryl Barre has been named company leader and chief executive officer of Epi Breads, an Atlanta-based baker of custom bread products. She succeeds Hugh Sullins, who has transitioned to vice-president of business development.

In her new position, Ms. Barre will be responsible for leading the executive team, developing and implementing a strategy for growth through new business development, enhanced operations and acquisition.

Ms. Barre is a veteran of the baking industry, having spent nine years with CSM Bakery Solutions as senior vice-president of business development in North America and global vice-president of ingredients. Earlier, she was chief marketing officer at Arby’s Restaurant Group and also spent 15 years at PepsiCo, Inc. in a variety of positions.

 “We are thrilled to have Cheryl on board at Epi,” said Nic Mulliez, co-founder and chairman of Epi Breads. “She shares our passion for exceeding customer expectations and brings us strategic vision combined with extensive experience in managing bakery operations.”

Founded in 1985, Epi employs 850 team members with plants in Atlanta, Dallas and Muskegon, Mich. The company describes itself as “one of the most innovative custom bread developers in America.”