KANSAS CITY — Thomas A. Peterson has been named to the newly created role of executive vice-president of strategy and M.&A. at Hostess Brands, Inc.

Mr. Peterson previously was executive vice-president and chief financial officer since March 2016. Earlier, he was senior vice-president and corporate controller at Hostess from 2013-16. Before joining Hostess he was with FTI Consulting, where he worked as both a managing director and director.

“We are excited to further enhance and expand our executive leadership team as we position ourselves for the next phase of our organizational development and growth,” said Andrew P. Callahan, president and chief executive officer at Hostess Brands. “We are fortunate to have a person of Tom’s experience in corporate development and capital markets with Hostess Brands to lead this effort. His efforts will be instrumental as we leverage our sustainable, scalable, profitable operating model and additional platform development to drive long-term financial performance.”

Succeeding Mr. Peterson as executive v.p. and c.f.o. will be Brian Purcell. A longtime executive with PepsiCo, Inc., Mr. Purcell most recently was c.f.o. at Rawlings Sporting Goods for the past four years. Earlier, he worked for nine years in a variety of positions at PepsiCo, including regional c.f.o., senior director of supply chain finance North America, senior director of sales finance North America, director of financial planning and analysis North America, and finance director of Western Pennsylvania market.

“Brian is an incredibly talented finance executive with strong accounting, financial planning and analysis expertise with a broad depth of knowledge in the consumer packaged goods industry,” Mr. Callahan said. “Brian’s strong focus on results and operational and business acumen fit well with the Hostess Brands’ culture.”

The leadership moves will take effect on Jan. 6, 2020.