CHICAGO — Ferrara, a related company of the Ferrero Group, is innovating within its Keebler brand with the launch of Fudge Stripes Dip’mmms. The new snack features bite-size versions of Keebler’s Fudge Stripes cookies in a single-serve portable tray, along with marshmallow dipping frosting.

Alicia Mosley, vice president of marketing at Keebler, said the new snacking format allows consumers to “dip them a little, dip them a lot, make cookie sandwiches or giant cookie towers.”