Anne Cookson, vice president of sales and marketing, reflected on her family’s strong business, product and the relationship it has built with its workforce.
While consumer purchases propelled top-line sales of baked foods sold at retail, pandemic-fueled operational trends became paramount as overhead, food safety and rising ingredient costs emerged as critical factors that threatened to wreak havoc on the bottom line.
Consumer health priorities have shifted since COVID-19 struck, and bakers and snack producers competing in the better-for-you arena need to broaden their perspectives to identify new opportunities for growth.