One baker’s waste is another’s treasure.

Some baking companies are going gangbusters in all of this, while others are doing all they can to keep their heads above water.

Today, many co-packers are still running their production lines at full tilt to keep retailers’ shelves full. That’s made it challenging for startup brands that often turn to outside manufacturers to bring their products to market.

Coronavirus took a pruning process that should occur gradually and made it happen almost overnight as large food companies curtailed innovation.

The bakery builds brand awareness through online stores, email blasts and more to reach retailers, school foodservice directors and even consumers at home. 

The coronavirus pandemic has demanded a degree of agility for grain-based foods executives never witnessed before.

Surges in grain and oilseed prices in recent weeks have caught many in grain-based foods off guard.

Bakeries tap into a variety of sources to develop on-trend baked foods.

With some distance now from the pandemic's outbreak, bakers are developing a clearer picture of what the market may look like this fall and beyond.

Keebler's new marketing initiatives are a promising sign for the entire cookie industry.