Whether or not a potential deal is in play remains uncertain.
 

New advertising campaign also set to launch next year.

Combination would create a global giant in snacks and confections.

Lisa Smith has been with company since 2016.

Baxter’s Bakery makes baked foods for grocery stores in Canada and the United States.

Action continues legal related to Canada bread price-fixing scandal.  

Strategy focuses on more aggressive promotion, innovation and distribution.
 

Gluten-free, vegan and products free of the nine major allergens have become a priority for sweet good manufacturers.

Investment in robotics also bolsters production at the company’s Romeoville, Ill., facility.

October performance edges out center-store bakery segment, 210 Analytics reports.