Rapidle to merge with Bakeronline.

Ultrafast delivery, livestreaming spark impulse purchases online.

Funding will be used to expand into retail nationwide.

Consumers no longer thinking of e-commerce as its own category.

Company seeks to generate 20% of sales from digital commerce by 2030.

Executives optimistic about continued growth in retail channels. 

Subscription-based delivery business offers chefs new opportunities.

Net income drops 28% amid commodity, labor inflation in first quarter.

 The future for e-grocery shopping is now and baked foods have a large stake in this business.