Specific claims help mobilize food sales.

Pinterest ‘s vertical strategy lead offers tips for creating consumer relationships.

Despite what many surveys report, many consumers don’t always read labels that closely. Rather, they often rely on more prominent packaging claims that may highlight the quantity of a single nutrient instead of the overall quality of the product.

A new outlook on dieting has consumers striving for more than just weight loss.

Comprehensive report explores exclusive insights into the biggest generation’s perceptions, attitudes and purchasing drivers toward the baked goods category.

Supply chain verification ensures ethical ingredient sourcing for bakers.

Suppliers work to enforce ethical farming practices.

Bakers must prepare for a new era of ingredient sourcing.

Mandatory compliance begins Jan. 1, 2022.

Initial efforts will focus on automating grain and oilseed trading.