Also led McCain Foods for many years.

New products target health and wellness, indulgence.

Company has a three-year pipeline of new products in development.

Sales for the brand increase over 20% in the second quarter.

Net earnings rise 9% in the second quarter despite some volume declines.

It marks the first major investment in the company’s Camden campus since 2010.

While the broader market lost ground, the GBFSI hit a record high.

Marks the cracker brand’s first LTO relaunch. 

Product developers are shifting their focus to short-term, engaging innovations.