Clif Bar & Co. is launching a new flavor — blueberry muffin — under its Clif Kid Zbar product line.

The organic energy snack bars are made using non-GMO ingredients and contain 12 grams of whole grains per serving. Featuring oats and wild blueberries, the new flavor is reminiscent of a fresh-baked blueberry muffin, according to the company.

Krispy Kreme's new Oh, Honey! collection features three donuts, including:

• Honey Pull Apart Donut — glazed, light and airy honey donut clusters drizzled with salted honey icing.
• Honey Bee Donut — an original glazed donut dipped in yellow icing, decorated with black buttercream then finished with two mini cookie “wings.”
• Honey Cake Donut — a glazed sour cream donut drizzled with honey icing and finished with an oat crisp topping.

Kellogg Co. brand Rice Krispies Treats is adding a cinnamon sugar flavor to its Homestyle product line, which currently includes original and chocolate flavored treats.

The Homestyle bars are 50% larger than the original 22 gram cereal bar and are packaged in writeable wrappers that allow consumers to leave handwritten notes.

Kodiak Cakes, a subsidiary of private equity firm L Catterton, continues to branch out with the debut of a new portfolio of products geared toward children: Kodiak Cubs.

Kodiak Cubs oatmeal is available in three varieties: s’mores, birthday cake and maple brown sugar. Kodiak Cubs Adventure Waffles is available in two varieties: original and cinnamon. 

Protein-focused cookie and bar company Lenny & Larry’s is debuting The Complete Kickstart breakfast bars in four flavors this spring, targeted at on-the-go consumers.

Apple cinnamon and blueberry lemon flavors are available now for purchase on the company’s website or at Kroger stores beginning in June. Banana chocolate chip and cranberry white chocolate-flavored chip bars will be added to the product line later in the summer when the bars are rolled out at retailers nationwide.

Guud is adding flavors of muesli cereal to its new “Fuel” line of products, which are designed to support an active lifestyle, gut health and brain health, according to the company.

The varieties available in the Fuel line are athlete, brain and gut, and all three are vegan, plant-based and kosher.

Protein bar and cookie company Lenny & Larry’s is launching The BOSS! Immunity Bar in four original flavors: peanut butter cup, chocolate mint brownie, caramel macchiato and maple French toast.

Each serving contains 17 grams of protein, 2 grams of sugar, no artificial sweeteners or flavors and is made using non-GMO ingredients. To benefit gut-health, the bars contain BC30, a probiotic ingredient that supports immune health and protein utilization, according to the company.

Better-for-you cookie and bar company Lenny & Larry’s has just announced the winning flavor of a “Summer Snackin’ Vote Off” launched in April: strawberry shortcake.

The limited-edition cookie combines naturally flavored strawberry bits and white chocolate chips in a soft-baked vegan cookie. Each 2-oz cookie contains 8 grams of plant-based protein, 5 grams of fiber and is made using non-GMO ingredients, according to the company.

United Kingdom company Premier Foods is launching baked treats brand Mr Kipling in the United States for the first time. Started in 1967, Mr Kipling produces single-serve bakery style cakes and sweet treats for the UK market that are made with natural flavors and no high-fructose corn syrup, according to the company.

Available now in the bakery section of 219 Target retailers across the United States, Mr Kipling cakes may be purchased in lemon, chocolate, vanilla and salted caramel flavors.