Post Consumer Brands is launching a line of cereals called Sweet Dreams aimed at encouraging healthy sleeping patterns. Marketed toward adults, the cereal targets an evening snacking occasion that can become part of a consumer’s evening routine.

Low-sugar baked snacks brand HighKey is launching a sugar-free sandwich cookie featuring two crispy chocolate wafers around a layer of vanilla crème.

The cookies are made using gluten-free, soy-free and keto-friendly ingredients.

IHOP, a subsidiary of Dine Brands Global, Inc., announced a collaboration with General Mills, Inc. to release a new limited-edition pancake-flavored cereal. IHOP Mini Pancake Cereal – Blueberry & Syrup will begin appearing on shelves in late December and will be available at retailers nationwide in January 2023, the company said.

Gluten-free cookie company REAL Cookies is launching Cookie Poppers — mini versions of the company’s full-size cookies, targeted at on-the-go snacking occasions.

Made without allergens such as gluten, soy, corn, dairy and eggs, the plant-based Cookie Poppers are available in three varieties, including chocolate chip, peanut butter chocolate chip and lemon blueberry.

Mars, Inc. subsidiary Kind LLC is debuting soft baked granola in two flavors: dark chocolate peanut butter and dark chocolate chunk.

Both soft granola varieties are gluten-free and made using a whole grain oat base. They are joining Kind’s portfolio of granola, which until now has featured crunchy clusters.

Mondelez International, Inc. cookie brand Tate’s Bake Shop added a kosher lemon cookie to its gluten-free portfolio. Tate’s Gluten Free Lemon Cookies feature a crispy lemon cookie made using a rice flour base.

Post Consumer Brands is partnering with Disney to celebrate the media company’s 100^th anniversary, or Disney100, with the launch of limited-edition cereal varieties.

The collaboration features a new confetti cake-flavored cereal puffs, fruity Mickey Mouse-shaped cereal and a limited-edition collector’s tin. 

A venture-backed baked foods brand has debuted its first direct-to-consumer offering. Boop Bakery’s oatmeal cranberry cookie is formulated with dates, oats, chia seeds and flax seeds, egg whites, dried coconut and currants. 

Boop Bakery products are free of gluten, soy, corn and dairy. 

Kellogg Co. baked snacks brand RXBAR is debuting its first line of granola in three flavors including original, peanut butter and chocolate. Until this launch, the company has specialized in clean label nutrition bars.

Each granola flavor contains 10 grams of protein per serving and features a crunchy oat base.

General Mills, Inc. is taking its Cinnamon Toast Crunch brand to the snack aisle with the launch of Cinnamon Toast Crunch Bugles. The new snack features cone-shaped Bugles snacks with a dusting of Cinnamon Toast Crunch’s Cinnadust.

SNAX-Sational Brands, a producer of flavored popcorn snacks, is partnering with Post Consumer Brands to launch Cereal Pop popcorn made with Fruity Pebbles.

This is the first product in SNAX-Sational’s new Cereal Pop brand. 

Oreo, a brand of Mondelez International, Inc., is launching gluten-free mint chocolate sandwich cookies in January 2023 as a permanent addition to the Oreo portfolio.

The sweet snack features two gluten-free chocolate Oreo wafers with mint crème sandwiched in between.  

The Kellogg Co. is adding three new varieties to the company’s Special K cereal brand. The new cereals target different snacking occasions dubbed as “food moods” by the company.

Special K Oat Crunch Honey features honey flavored multigrain flakes with vanilla flavored oat clusters.

Special K High Protein offers the brand’s highest plant-based protein content — 20 grams per serving — in the form of chocolate and almond flavored flakes. 

The keto-friendly Special K Zero is catered toward consumers with sugar-related dietary requirements — the cinnamon flavored cereal puffs feature no sugar, 18 grams of plant-based protein and 2 net carbs per serving.

General Mills, Inc. is expanding its cereal portfolio in the new year with the addition of Lucky Charms S’mores cereal and Hot Wheels Cereal.

Lucky Charms S’mores features graham pieces, chocolate-flavored cereal pieces and marshmallows in the classic Lucky Charms shapes.

Hot Wheels Cereal features “fruity flavored” corn puff cereal with marshmallows showing lightning bolt, flame and star designs.