Size matters

Minis and bites may not be new to the confectionery category, but these shrunken sweets are still sparking growth. Justin’s unveiled Organic Mini Dark Chocolate Peanut Butter Cups as the first vegan mini peanut butter cup on the market. Also debuting are Russell Stover Minis, which are unwrapped miniature bites in dairy cream caramel, coconut and pecan varieties.

U.S.A., Inc. introduced Grand Ferrero Rocher, a “celebratory larger-than-life version” of the iconic truffle, and Smarties Candy Co. is launching Smarties ‘n Creme, a “mega-sized” spin on its fruit-flavored tablets layered with a dairy-free creme.

However, several candy makers are bucking the trend with jumbo versions of favorite treats. Ferrero U.S.A., Inc. introduced Grand Ferrero Rocher, a “celebratory larger-than-life version” of the iconic truffle, featuring a hollow shell with two Ferrero Rocher truffles inside. Smarties Candy Co. is launching Smarties ‘n Creme, a “mega-sized” spin on its fruit-flavored tablets layered with a dairy-free creme. And Gimbal’s Fine Candies introduced Gigantic Sour Gourmet Jelly Beans.