Year of the dragon fruit

Sweet, snappy and vibrantly pink, dragon fruit is roaring to life in new, nutrient-dense snacks.

Also known as pitaya, the exotic fruit appears in a crunchy chip format from several brands, including Made in Nature and Pocas, and stars in Evolve Brands’ Supernola Dragonfruit Lemon Zest snack bar. Other products at the Sweets & Snacks Expo highlighting dragon fruit include Purely Elizabeth Vibrant Oats Raspberry Pitaya and Welch’s Fruit Snacks Superfruit Mix from Promotion in Motion Companies, Inc.

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