PARSIPPANY, NJ. — Ferrara, a related company of the Ferrero Group, is adding to its Keebler lineup with the launch of Chips Deluxe Fudgy, a new innovation the company claims is “fudgier than ever, crafted with sweet chocolatey chips and indulgent fudge chunks.”

“We’re excited to put a new spin on our fan-favorite Chips Deluxe cookies and what better way to do it than adding in more fudge — one ingredient we know a lot about,” said Alicia Mosley, vice president of marketing at Keebler. “Thanks to Ernie, Chips Deluxe Fudgy will excite your senses, creating magical memories for families, anytime, anywhere.”