AUSTIN, TEXAS — Puratos, an ingredients innovator in the bakery, sweet goods and chocolate industry, highlighted industry trends and consumer preferences at its two-day conference, Taste Tomorrow 2023, held in Austin, Texas, on Sept. 19-20.

“By monitoring emerging trend signals and predicting their growth trajectories, we are able to gain insight into the future of our industry,” said Jaina Wald, vice president of marketing, Puratos USA. “Our goal is to remain at the forefront of innovation and ensure that our partners and clients stay ahead of the curve. By understanding consumer needs, motivations, moments and narratives, Puratos delivers a holistic understanding of the current landscape and envisions the future of food.”

Using cutting-edge data science and AI to transform raw data into actionable insights, the company has identified the latest industry and consumer trends:

The “Tech-Inspired” Revolution: Embracing Innovation and Craftsmanship

North America’s fastest-growing trend is captivating both consumers and professionals seeking to harmonize traditional craftmanship and cutting-edge technology by using AI-powered generation and 3D printing, according to Puratos. In addition to AI technologies influencing recipe generation, one in three consumers believe that AI will help them make better food choices, the company said.

“By fusing technology and culinary craftsmanship, we’re pushing creative boundaries and entering a new era of recipe personalization with tools like ChatGPT and text-to-image generators,” Ms. Wald said. “Technologies like 3D printing bring culinary visions to life, fostering unparalleled experimentation and elevating the entire industry.”

“Classics Continued” and “Fusion Flavors”

Puratos research found that more than half (69%) of North American consumers polled are looking for nostalgic, familiar culinary experiences, while another 64 % are interested in experimenting with food presented in new ways.  

“This distinctive duality of desiring classic comforts as well as the thrill of the unexplored presents an exciting opportunity for industry professionals to leverage the power of classics while reinventing finished goods to encourage exploration and discovery,” Ms. Wald said.

The “Gut Feeling” Trend: Demanding gut-friendly delights for everyday meals

Over three-fourths (76%) of North American consumers polled recognize the essential role of improving gut health for overall health — from a boost in immunity to enhanced mental well-being. This increased focus on gut health has led to rising demand for bakery, sweet goods and chocolate products infused with probiotics, prebiotics and fiber.

“This striking interest in gut health among North American consumers is translating into a demand for multipurpose gut-friendly foods that offer holistic health benefits and enhanced energy,” Ms. Wald said.

Sourdough has emerged as one of the most popular goods in this category among consumers. Sourdough fermented bread stands out for its superior digestibility, a result of its extended fermentation process. The slow fermentation unlocks an array of advantages: increased release of vitamins, minerals, and amino acids, contributing to an overall enhanced nutritional content.  

Plant Forward: Cultivating a Greener Indulgence

In North America, 53% of consumers recognize the positive impact that plant-based choices have on the environment, while another 46% believe plant-based offerings both cater to their well-being and are a healthier choice than animal-based products.