Inclusions provide visual and textural appeal but only if incorporated into a batter or dough properly.

Newer technologies include sweetness enhancers and flavor maskers that can overcome off notes.

Achieving lower amounts often takes various approaches to replicate the full-sugar versions.

If bakers can maintain the flavors consumers know and love without them noticing the reduction, it’s a win for all.

Careful formulation enables consumers to decrease their sodium intake without them noticing.

Snack aisle pulling from food truck flavor trends.
 

Steve Morris will succeed Craig Mitchell.
 
 
 

Social media and Generation Z are driving the trend toward more colorful foods.

Deodorizing and masking technologies can avoid unwanted flavors and aromas.

Endemix colors come from agricultural sources.