Company is still trying to crack the afternoon daypart code.

Michel et Augustin’s majority owner is Danone.

Aitana Bonmatí named brand ambassador.
 

Carrie Livingston will develop and manage media strategic efforts for the agency.

Dana McNabb to lead North America Retail.

Brian Kocher succeeds Joseph Ennen.

Also purchased controlling stake in glycerin producer.

Marks the brand’s first potato-based offering. 

Elizabeth Buchanan will take over the role from Jeanne Danubio, effective Jan. 1.
 

Company created one of the first US animal crackers brands.