The product was unveiled at Natural Products Expo West 2023.

Market predicted to reach $78.3 billion in 2027.

An Innova survey found consumers of all income levels rank health over affordability as the most important factor for new products.

Production challenges keep supply tight.

The two market research companies merged last August.

New facility to be built in The Netherlands.

Moonshot sources wheat grown with regenerative agricultural practices.

Company has previously launched boxed macaroni products.

Meaghan Meyer shares CraftMark Bakery’s food safety approach as well as the benefits of being a part of the ABA’s Food Technical Regulatory Affairs Professionals group.

Will be company’s seventh variety of thin cookies.