Jim Meyer of Richardson International to represent millers.

Grain Foods Research Institute launched as 501(c)3.

Reducing the amount could lead to nutrient deficiencies.

The foundation is promoting grain-based foods through influencers on Tik Tok and Instagram.

NAMA values, purpose to remain constant.

Proposal to partly replace grains with starchy vegetables still percolating.

NAMA funded study shows intervention lowers cholesterol.

Millennials and Generation Z are more likely to see packaged bread as indulgent and special.

Younger and multicultural consumers are projected to impact a shift in perception and buying patterns of packaged breads.

About half of the gain (in per capita flour consumption) achieved between 1972 and 1997 has now been surrendered.