Consumers turn to artisan bread for simple ingredients with a story to tell.

Majority of growth in dollar sales came in the first half of the year.
 

Dollar sales up 2.6% in the 52 weeks ended Dec. 31, 2023. 

SNAC International’s SNX event returns April 14-16 at the Hyatt Regency in Dallas.

Even as other grocery categories struggle against inflation, bakery remains strong due to its indulgent place in consumers’ minds.

Sweet good brands can keep consumers coming back by leaning into emerging demographic trends, launching products that appeal to the priorities of different age groups.

Smaller desserts are satisfying a number of consumer needs.

Brands are finding ways to elevate classic offerings and tried-and-true flavors. 

Many brands are entering new segments or partnering with other companies to launch a co-branded offering.

While inflation is draining consumers’ dessert dollars, they aren’t giving up their beloved sweet goods any time soon.