Announces $2.5 million investment in Canada.

Shrene White gives consumer survey data at NCI conference.

Funds will be used toward agriculture and value chain.

Company sees wheat as an area of significance.

Announces plans to invest $3 million to scale Eco-Harvest.

Value-added plant-based foods manufacturers are seeking to differentiate.

Animal welfare, regenerative agriculture gain importance.

Will serve as ‘the heart’ of the company’s future product innovations.

New initiative includes eight key goals.