Ingredients and indulgence make the list.

Will connect with employees, customers as company’s ambassador.

Shares rally sharply in response.

Priorities in place include ‘nutritional recovery.'

'Best burger’ initiative underway.

Revenues also slip, easing 7.6% in year.

Company corrects certain intersegment sales.

Company reveals new logo, leadership.

Part of partnership with Voyage Foods.

Company takes unique approach to sourdough fermentation.