Spring cookie and confectionery launches explored better-for-you trends and flavor innovations.

Company adds mini flapjacks, breakfast bars and oatmeal.

New pretzel and sesame varieties debut.

"Food companies should not need to defend the importance of maintaining profit margins, a basic measure of the underlying health of a business."

Innovation and sustainability take center stage this time around.

New cookies are ‘fudgier than ever,’ company claims.

Company makes move behind category management mindset.

The company is focusing on innovation, strategy to stay ahead.

Will feature a flavor development lab.

Switching shapes a more difficult change to make.