Cereal makers look for ways to draw consumers back to category.

Category offers fertile ground for ingredient innovation.

New $160 million bakery will make Clif Bars and Clif Kid Zbars.

The acquisition of Rickland Orchards is B&G Foods' fourth since October 2012.

Introduction follows successful launch of Quaker Real Medleys Oatmeal last year.

Sources say sale could generate several hundred million dollars.

More snack foods sub in for sandwiches in school lunches, says NPD.

The market is appealing to general health and wellness needs of consumers.

Introductions planned for fiscal 2014 include Yoplait Greek blended yogurt, Nature Valley Protein Granola and gluten-free refrigerated dough and baking mixes.

First Clif bar to include sustainably grown cocoa from Rainforest Alliance Certified farms.