New box to feature NFL players J.J. and T.J. Watt.

General Mills adapts to altered market landscape.

Fire officials say cause was cereal clogging a container.

All food at home also finishes slightly higher.

The company is focusing on innovation, strategy to stay ahead.

Carmella Creeper is the first female Monster Cereal mascot.

Parties reach confidential settlement.

Utilizes SunOpta’s OatGold protein powder. 

New cereal will turn white marshmallows different colors with milk.

Will be available in Frosted Flakes and Froot Loops flavors.