"The ostensible reason for the creation of The Southwestern Miller was to level the playing field for millers of the hard winter states."

New brand offers a premium, better-for-you point of differentiation.

Transaction with Nexus Capital also includes R.W. Knudsen.

Will deepen company’s relationship with QSR customers.

Double-digit advance still lags broader market.

Entrepreneurs see the category as ripe for change.