New CEO lays out new plan of attack.

CEO says baked foods company alert for expansion opportunities “outside of our core business.”

Industry observers waiting to see the benefits of the changes.
 

The new name must be approved by shareholders.
 

Cites consumers’ desire for affordable protein.

CEO says company focus firmly on core categories.

Ramped-up marketing expected to lift sales and market share.

Deal continues a string of snack acquisitions this year.

Company is transitioning from portfolio reshaping to growth.

Sustainable sourcing and product transparency also discussed.