New advertising campaign also set to launch next year.

Technological advancements in equipment and materials will have an impact.
 

Operators must keep the machine clean and free of excess crumbs and cookie dust, among other advice.

The challenges for packaging cookies are numerous as cookies can be fragile and equipment must be adaptable.

Data collection along with connectivity across several platforms can smooth operations.

Research from the packaging association reflects opportunities for the industry to enhance operational efficiencies amid several ongoing issues.

Eric Hill, vice president at Graphic Packaging International, is joining the company.

Sales of packaging equipment are off from their pandemic highs, but PMMI’s new report projects solid growth over the next few years.
 

Suppliers are innovating with machines that can make a greater impact in less space.

PMMI says most contract packagers, manufacturers expect business to grow.