Forty-seven percent say they are likely to avoid products containing the color.
 

Partnership with Vaxa Technologies creates spirulina-based color.

The move comes after a petition cites the color’s link to cancer in rats.
 

One potential action is the placement of warning labels on products identified as ultra processed.
 

New 155,000-square-foot facility will serve as company’s US headquarters for natural colors.

Investigations underway in Kentucky.
 

Exberry Shade Vivid Orange offers clean-label orange shades, GNT says.
 

Using fruits and vegetables offers options, but blue has issues. 

Report looks at four trend spaces affecting consumers’ choices.

Over 400,000 sign petition.