Entire portfolio expected to qualify as non-G.M.O. by end of 2016.

Non-pho oils are set to become a necessity while sustainability and non-G.M.O. are other factors.

Campbell still opposes some state labeling efforts.

Captain Drake acquires million bu terminal in North Dakota.

Terms such as "not bioengineered" are preferred over terms such as "non-G.M.O."

Wheat, gums, emulsifiers and oils may ease the transition to non-bioengineered products.

Company's Sprouted Seven-Grain bread is verified by the third-party source.

Despite consumer interest, many producers prefer to focus on producing conventional crops.

The effort is intended to accelerate shareholder value in the wake of Monsanto pulling its offer to acquire the company.

Pamela Bailey, president and chief executive officer of the Grocery Manufacturers Association, talks about the challenges facing the industry.