Launched in collaboration with General Mills.
 

Products are now available in Walmart, Meijer and Wegmans stores.
 

Other new products tap varied trends.

Comes in two varieties: Primo and Let’s Meat Up.

Described as first ever crunchy Pop-Tarts snack.

French toast flavored Little Bites available now through July. 

New varieties available for a limited time.

Miniature biscotti now available in two flavors.

New flavors feature M&Ms and Reese’s candies.

Rebranded products come in new packaging.