New initiative includes eight key goals.

Bimbo zeros in on grain-based foods.

Servitje tells analysts, ‘We play for the long haul.’

Adjusted operating income strong.

Whole grains and health hold the companies’ attention.

BBU acquired the business in January 2020.

Transaction valued at $1.3 billion.

Available in blueberries and oats and chocolate chip.

Deal was first signed in 2012.

New clips will replace plastic bread bag tags.