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Articles by Monica Watrous

Hershey playing it Cool

02.20.2014

By Monica Watrous

New Ice Breaker product chews like a gum but dissolves like a mint.

Infographic: Kellogg’s cereal strategy

02.19.2014

By Monica Watrous

Consumption has remained relatively stable, despite softer sales.

ConAgra seeking healthier sales for Healthy Choice

02.19.2014

By Monica Watrous

Efforts to revive ailing brands include refocusing on the core consumer.

Slideshow: Fast-food’s fancy makeover

02.18.2014

By Monica Watrous

More quick-service restaurants are offering bakery-style bread to compete with the fast-casual segment.

Value shaping Whole Foods’ strategy

02.13.2014

By Monica Watrous

First-quarter sales increased 10% to a record $4.2 billion.

B&G hopping on non-G.M.O. bandwagon

02.13.2014

By Monica Watrous

Company seizing opportunities to capitalize on health and wellness trends.

Kraft removes artificial preservatives from cheese slices

02.11.2014

By Monica Watrous

Slideshow: Companies are going to great lengths to remove and replace ingredients that concern customers.

Severe weather stalls McDonald’s

02.10.2014

By Monica Watrous

Fast-food chain reported 1.2% increase in global comparable sales for January.

Snyder’s-Lance ramping up marketing, innovation

02.10.2014

By Monica Watrous

Earnings fell short of expectations on softer-than-expected revenues and uncompleted consolidation projects.

Crumbs whips up cupcake mixes, kits for retail

02.07.2014

By Monica Watrous

Baking mixes and cupcake kits inspired by bakery's signature flavors.

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