Watching how consumption is affected not just by scientifically-approved nutrition studies but also by semi-professional findings and biased promotions offers convincing evidence of what is at work.
The growth in demand that occurs year after year in developing nations in all parts of the world underscores how flour stands tall as the prime ingredient of what is definitely the Staff of Life.
An excellent case may be made to enlist all processors of food from grains in efforts to reverse negative attitudes about the importance of grains as foods.