Move over Metamucil! Dietary fiber is shedding its geriatric reputation, revolutionizing product development and marketing by reinventing beloved pantry staples. High-fiber white flour is integrating a critical nutrient Americans need more of into great-tasting products we already eat. In response to increased consumer demand for fiber benefits like gut health, prebiotic effects and healthy microbiome, learn how food manufacturers are closing the fiber gap while increasing interest and market share, in-aisle.

Join this webinar featuring a consumer insights expert, CPG representative and ingredient innovator to explore new ways brands can leverage fiber to promote better-for-you products and impact bottom line.