First-of-its-kind offering made in collaboration with content creator Dude Dad.

Snack cakes feature cherry Slurpee-flavored crème filling.

The program will cover 20,000 acres in the southeastern US.

Emphasize positives despite lack of sales growth.

Company is investing behind the brand as other parts of its business are challenged.

Company capitalizing on more consumers eating at home.

Sweet snack features a melting chocolate or caramel center.

Made without high-fructose corn syrup.

Advertising and introduction to away-from-home markets contribute to growth.
 

Increased advertising spending and innovation seen as keys to growth.