Core categories could represent 90% of sales by 2027.

Snack categories have outperformed most other food segments for decades. 

New product launches already are crowded with pumpkin spice themed snacks.

Annual Brand Finance report ranks leading global brands.

Transaction was first announced in late June.

Grain-based foods categories find footing in the wake of the pandemic.
 

Company expects to benefit from the bar category’s recovery.

Cookies will still be available in the United States.

Labels will now state percentage of grains that are whole grains.

Acquisition will give Mondelez a bar business with more than $1 billion in sales.