Cost-cutting move to affect 200 jobs.

Only available for a limited time.

Jeff A. Zadoks to step in as interim CEO.

Also includes integrated marketing campaign.

Includes national TV, social and digital ads.

New participants include McDonald’s and Post Holdings.

Available in cocoa and fruity Pebbles flavors. 

Foodservice maintains momentum. 

Company shifts arise across the food industry. 

Fire officials say cause was cereal clogging a container.