Yishai Potack joins company from EyeYon Medical.

Builds on company’s position in away-from-home frozen baked foods.

Brand gets new name, updated logo.

Grant F. Reid stepping down after eight years as CEO.

New organization will feature four business units.

Ingredient portfolio offers better-for-you options.

Soft serve will be offered in 10 markets.

MorningStar Farms business may be spun off or sold.

Will continue to operate as independent business.