Made with one ingredient — whole grain rolled oats.

Also includes integrated marketing campaign.

Includes “Elf”-themed cookies and pretzel pie crust.

Also comes with “enough waffles to fill your freezer.”

Comes in cheddar and Flamin’ Hot flavors.

Certified by the American Heart Association.

Products will be available in two sourdough and two gluten-free varieties.
 

Dip’d Wafer Bar available in four flavors.
 

Part of expansion to Thomas’ breakfast portfolio.

This is brand’s first-ever breakfast cereal.