Part of partnership with J&J Snack Foods.

Fantasy Cookie Co. relies on in-house R&D lab.

Buns also will be ‘freshly toasted to a golden brown.’

New donuts feature Chips Ahoy! and Oreo cookies.

The free Food Entrepreneur Experience will explore the trends, market opportunity.

Attendees sought to pair excitement with authenticity.

Novelty treats debut in Walmart stores this month.

Esi Seng, chief executive officer of Tate’s, is focusing on brand expansion. 

Luxury cookie brand will have limited “drops” throughout April. 

Protein and apple cinnamon join Complete lineup.