Charcuterie boards have boosted sales over the past few years, and healthful crackers are gaining ground.

Although health and nutrition are important to consumers, they are still gravitating to comfort foods.

Increasing transparency may help.

Younger consumers are embracing store brands and seeking upgraded experiences.

Predictions come from Tastewise’s “Flavor beyond intuition” trends report.
 

While chocolate and vanilla never go out of style, consumers are showing a willingness to try new things.

Trends include ”intense indulgence," “mindful indulgence,” and “healthy indulgence.”

Baking and supplier companies see sustainability as tied to business success.

While clearly showing a downward trend over the last four quarters, the 12-month snapshot of flour demand presents an incomplete picture. 

Cookie lovers are also looking for treats that provide added value like nutrition benefits and help with dietary requirements.