Consumers are eating upwards of $8 billion in snack, nutrition bars although sales have been a mixed bag.

Consumers like the classic flavors but also gravitate toward new and inventive products.

Innova research shows consumers find definition, regulation lacking.
 

Latest IFIC consumer survey asked about processed food, cost of food and food safety.
 

Getting the value proposition right is key to tapping into buyers and fulfilling their needs.

US consumers deem current food pricing as unpalatable.

The bun is entering new European markets thanks to its added on-the-go convenience.

Elevated offerings likes brioche, cheese and Hawaiian are delivering strong sales growth for the category. 

Speakers at IDDBA 2024 in Houston break down the various influences and preferences of the generations.

As consumer eating habits become more fluid, especially among younger generations, the category is evolving its offerings to break into new occasions.